Hustle Porn Is a Cultural Menace

Hustle Porn: a Cultural Menace?

On social media lately, I’ve noticed more and more friends posting litanies of their daily accomplishments. The practice – known as “Hustle Porn”- is supposed to leave our minds boggled over the sheer breadth of chores one person fits into his or her 24 hours.

But don’t mistake these lists as pleas for sympathy! We aren’t allowed to question the wisdom of losing so much sleep or eating so irregularly or neglecting one’s personal life in service of vague ambition.

No, we usually indulge these posts with a “way to go!” left among the comments. After all, it’s just another enviable diary blurb by somebody doing it all and having it all, right?

I won’t muse on the impossible paradox of “doing it all” while “having it all.” But I do worry about the independent business owners who perpetuate this phenomenon while seeming to internalize its deadliest implication: the more I do, the more I am.

Do What You Do Best. Find Help for the Rest.

Consider that there are three large buckets of responsibility (or “to dos”) shared by nearly every small business: 1) Product/Customer Service, 2) Inventory/Accounting and 3) Marketing/Promotions.

You are not an expert in all three.

NO, you’re not. And amid the maelstrom of different demands you address each week, doing it all means you’re doing some of it poorly. There’s the obvious (and sad) hazard to your home life, of course, but there are also real dangers to your business.

Maybe that Grass Is Greener ‘Cause It’s Full of Crap

It’s important to breathe – and stop measuring yourself against all the other dicks or boobs in the locker room. Just maybe you’re not a titan of industry because your world needs you to be something else.

Small businesses remain the backbone of our middle class because they deliver sustainable support for families. Local independent ventures are attainable opportunities to learn, grow and live as part of a healthy community. 

Is it in society’s best interest for everyone who opens a shop on Main Street to expect a feature in Forbes if they just put in the work? Of course not. So look up and smile more often. Pay more attention to people than to numbers. And when the sh#t hits the fan some times, try to laugh (because that sh#t can be funny). Pay your bills, lock the door and go home on time as often as possible. But most importantly, and this is the kicker, look for ways to make things easier on yourself. 

Because harder only looks good in a Facebook post.

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